Way to davelop in Digital Marketing

 Way to davelop in Digital Marketing

Digital business is the creation of new business designs by blurring the digital and physical worlds. It promises to usher in an unprecedented convergence of people, business and things that disrupts existing business models - even those born of the Internet and e-business eras.

What makes digital business different from e-business is the presence and integration of things, connected and intelligent, with people and business. This could be the incorporation of greater intelligence and sensors into jet aircraft engines to improve passenger jet performance and to reduce the need for aircraft maintenance.Digital business is about the creation of new business designs by blurring the physical and digital world. It is about the interaction and negotiations between, business, and things. It is when things starts to negotiate amongst themselves as well as people and business that we start to see how we have entered an entirely new and disruptive world. In the past, people were a proxy for things in business. In the future, things will be an agent for themselves and will thus shift that way a business views its opportunities.The fact is that digital business will disrupt all industries and business executives, CIOs and technology providers will need to think differently to help their businesses avoid disruption. This is a new world that makes the prior ones obsolete while creating massive opportunities for those who can visualize the opportunity. Business executives who understand the digital industrial economy of 2020 will play a leading role in helping their organizations win in this new era.

Successful business leaders will need digital business skills. While new roles, such as a chief digital officer, will emerge as catalyst roles, all business leaders and CIOs will need to develop digital leadership and technology capabilities to define and execute a digital strategy. In 2020, digital leadership skills will be assumed for all business leaders and on a par with other executive skills such as finance.

Business leaders who do not respond to the challenge of digital business will find their own careers sidetracked. CIOs who do not respond to the leadership challenge may end up as custodians of infrastructure and back-end technology only. In 2020, the new digital business technology organization will coordinate the business-critical digital business architectures and back-office IT.(Digital business is the creation of new business designs by blurring the digital and physical worlds. It promises to usher in an unprecedented convergence of people, business and things that disrupts existing business models - even those born of the Internet and e-business eras.Civilization infrastructure creates the fundamental capacity for digital businesses to operate at scale and sets the rules for how everything works — not just business but society as a whole. CIOs will have to help the enterprise build parts of this infrastructure and devise a business strategy based on dominating some piece of it. Industrial companies couldn't ignore railways and water lines when they built factories. Likewise, enterprises can't ignore civilization infrastructure when they build digital businesses.